I’m getting a bad feeling about what’s going on economically out there in the wider world. So, it seems, are many other people.
The average mood score in my Windshift Mind and Mood Index has fallen back from last year towards my lowest recorded score for this century [2009].
More people are concerned about their financial situation and more feel their country is going in the wrong direction.
Very few feel as if they are prosperous and getting ahead.
We know what happens when people feel like this, don’t we?
They close their wallets and they stay home. They don’t do anything new or risky. They look for bargains and discounts, they wait till the price is right and they try to be more self-sufficient.
With all that’s going on in the world I fear that this is going to be the pattern of the next decade, as one economic house of cards after another slowly disintegrates.
So I ask myself: should we just accept that this is how it is and stop struggling to retain a world that is gone for now? Should businesses try helping people to live comfortable and secure lives rather than farming their needs and insecurities for profit?
Should we embrace their desire for greater simplicity and self-sufficiency and help them achieve it?
The people and firms who are doing well in this environment are people with good financial reserves, pared down expenses and an eye for an opportunity.
I think the opportunities lie in helping people to find a bright and sustainable way of life.
